Things I Did Today
1. Keyword research for {block wall + city} and also for {masonry + city}.
- The cities have at least 30,000 population. And they are from LAT 38.79073 and below, which I find don’t experience snow as much as the upper cities. I don’t include California in the list because it’s hard to sell to them. In total, there were around 550 cities.
- Each service + city combination should have at least 50 search volume, and must have a CPC of more than $0.01 and less than $5.
- Those that passed, I sent them to the next stage.
2. Competition research for {block wall + city} and also {masonry + city}.
- I’m looking for SEO competition that are layups – meaning they should be very easy to rank.
- If the Map pack has 2 listings that have 20+ reviews, or one listing that has 50+ reviews, I pass on it.
- If 2 of the Map pack listings are also in Organic rankings’ 1st page, I pass on it.
- If I see Map pack listings whose categories are not “masonry contractor”, I don’t count them.
- If the organic listings xhas more than 5 local websites, I pass on it.
- Now I’m left with 5, which will proceed to the next stage.
3. Due diligence
- I’m done with my due diligience on 1 city. I’ll continue on the others tomorrow.
- The due diligence spreadsheet will help me dive deep into the research to decide whether to proceed with this service+city combination.
Tools Used
- SEMrush
- Whitespark
- MS Excel
Resources Spent
- Money spent = $0
- Time spent = 6+ hours
This is all for today. Day 1 done. 🙂